Portrait of Chaeyeon Yoo

Curriculum Vitae — 2026

Chaeyeon Yoo aka Sia

Global Marketing & Market Expansion Specialist

Base
Mexico City / Seoul
Skills
Go-To-Market Strategy · Content Localization · Influencer Collaboration · Off-line Events
Language
Korean Native · English Business · Spanish Business
Email LinkedIn

About

My career has focused on connecting Korean businesses with global markets, particularly Mexico and Latin America. With a deep understanding of local markets and cultural nuances, I help brands adapt to new audiences by developing localized strategies and building meaningful connections with local communities.

I have collaborated with global teams across Korea, the United States, Mexico, and Latin America, leading marketing initiatives and cross-functional projects in the beauty, healthcare, and entertainment industries. My experience spans multiple stages of business growth from market entry and brand communications to campaign execution and market expansion, developing and implementing strategies tailored to each phase.

In addition - I have managed social media channels with over 45k followers across Latin America, partnered with local brands, and helped grow the presence of multiple creators. I specialize in planning and producing content that resonates with target audiences, creating communication strategies that connect brands with people across cultures.

I value creative freedom, but I care just as much about delivering results.

Experience

05
Feb 2026 — Present Mexico City, Mexico · Hybrid Brand Marketing Lead Millimeter Company, S.A. de C.V.
  • Planned and executed market entry strategies for Korean beauty brands in Mexico.
  • Identified influencers aligned with each brand and managed collaboration campaigns.
  • Managed owned media channels and localized brand identity.
  • Planned marketing strategies across channels and funnel stages, contributing to revenue growth.
  • Identified sales channels and generated customer leads.

#Market_Entry#Influencer_Marketing#Owned_Media#Localization#Lead_Generation

Aug 2025 — Present Mexico City, Mexico · On-site Marketing Director Vatech México | Latinoamérica
  • Led the localization of products, software, owned media (Meta, YouTube, LinkedIn), messaging, and marketing materials.
  • Served as a bridge between HQ and Latin American teams, adapting global strategies to local market conditions.
  • Built CRM marketing across the customer lifecycle — from lead nurturing to customer retention — in collaboration with HQ and sales teams.
  • Planned and managed exhibitions, booth design, and on-site operations.
  • Executed influencer collaboration campaigns to increase brand awareness.

#Localization#CRM_Marketing#Exhibition#HQ_Communication#Influencer_Collaboration

Jun 2025 — Apr 2026 United States · Remote Project Manager Skoop Marketing / Kollab LA
  • Identified and outreached Korean brands entering the U.S. market.
  • Supported communication between brands and agency partners.
  • Planned offline brand events and content campaigns for local consumers.
  • Led newsletters and content marketing for Korean client acquisition, achieving an average email open rate of over 60% through performance tracking and audience optimization (industry average: 20%).

#Brand_Outreach#Offline_Event#Content_Campaign#Newsletter#Email_Marketing

Oct 2023 — Dec 2024 Seoul, Korea · On-site Product Manager Seoulland Co., Ltd.
  • Translated user research into actionable insights to define project direction.
  • Planned new features and marketing strategies to increase DAU and brand awareness.
  • Managed on-site marketing operations for the World DJ Festival (WDF).
  • Coordinated with design and development agencies to manage project timelines and quality.

#User_Research#Product_Planning#Festival_Operation#Agency_Management

Apr 2023 — Sep 2023 Seoul, Korea · Hybrid Content Marketer CUZ Art Group
  • Planned a website renewal and social media rebranding for brand repositioning.
  • Produced blog and social media content based on trending keywords.
  • Produced marketing assets for Hyundai Department Store's Dear Earth exhibition (ambassador program and merchandise) and supported on-site operations and Korean–English interpretation.

#Brand_Repositioning#Content_Production#Exhibition#Interpretation

Education

02
M.Des Seoul, Korea Design Management Hongik University
  • Research on hydrogen fuel-based mobility and hub design proposal — Hyundai Motors.
B.A Seoul, Korea Industrial Design Hanyang University